Rollins Media

♦ LISA L. ROLLINS is the  founder and creative force behind Rollins Media, a results-motivated public relations organization that specializes in providing media services and professional communication tools for artists in the music and entertainment industry.

     With more than 20 years of professional PR and press experience, Rollins knows how to effectively create on-target messages and related media materials for a client's primary publics, especially foundational PR tools, from artist bios and backgrounders, to press releases, media advisories, PSAs and feature stories, that are specifically crafted for media audiences. 

     An award-winning print and broadcast journalist, Rollins understands media deadlines, news values and the relevance of not only strategic publicity and press agentry across media platforms, but also the importance of post-project evaluation.

     A native of the Dallas, Texas, area, she earned a bachelor's degree in public relations/journalism, with minors in business and anthropology, from the University of North Texas; a master's degree in mass communication, with an emphasis in media management and media markets; and an Ed.S. degree in administration and supervision, both from Middle Tennessee State University. A longtime member of the Society of Professional Journalists/Sigma Delta Chi, Rollins completed her doctoral work in Professional Studies in Education, with a focus on higher education and adult learning theory, at Capella University.

E-mail:  lisa@rollinsmedia.com

     ♦ GREG MILLER is the"go-to guy" for Rollins Media clients when it comes to optimizing project promotion, including broadcast media-related promotions and special-event promotion.

     A native of Georgia, Miller attended Ole Miss on a music scholarship before ultimately earning a Bachelor of Science degree, with an emphasis in  recording industry/music business and a minor in mass communication, from the acclaimed Department of Recording Industry at Middle Tennessee State University in Murfreesboro.

      A proud member of Sigma Pi, Miller also has industry experience in studio engineering and has led successful promotion-related projects for a number of artists, as well as for the Country Music Hall of Fame and Museum, where he was an intern and volunteer.

     E-mail:  greg@rollinsmedia.com

      ♦  Georgia native LACEY REEVES is right at home in Music City and the newest member of the Rollins Media team.

     Reeves is a senior public relations/ advertising major at Middle Tennessee State University, who's set to graduate in 2009 with a Bachelor of Arts degree in mass communication.

     As a publicity/media relations assistant for Rollins Media, Lacey’ emphasis is on creating strategic PR materials and target messages for the organization’s developing boutique media-services area, as well as researching media markets and providing tour press support for our current artists/clients.

     To date, Reeves has completed successful PR and ad campaigns for the Salvation Army’s Red Kettle campaign in Rutherford Country, Tenn., among other projects.She’s ideally suited to work with Rollins Media, thanks to her lifelong passion for music and her devotion to the music industry via the PR profession.

     An avid concertgoer, Lacey’s outside interests include walking homeless dogs

 at the animal shelter, shopping, reading Chuck Palahniuk novels and baseball, 

especially the Chicago Cubs.

E-mail:  lacey@rollinsmedia.com